Copywriter · Creative Strategist · Filmmaker
Recent graduate of Texas Tech with a major in Advertising and a minor in Creative Media Industries. I help brands tell stories that connect with audiences.
About Me
Born and raised in West Texas, I've always had a passion for storytelling and crafting narratives that resonate with audiences. As a recent graduate of Texas Tech, I found that my passion lies in advertising, more specifically working on the creative side of campaigns.
Featured
Campaign
Advertising · Copywriter
Served as the Copywriter for an integrated advertising campaign promoting First United Bank's Spirit Rewards Checking Account — from market research to final client pitch.
Photography
Photography
A collection of photography work spanning campus life, landscapes, and cinematic stills.
Web
Web Design
Designed and built a portfolio website for a film-focused creative brand, handling layout, copy, and visual identity.
An integrated advertising campaign for First United Bank's Spirit Rewards Checking Account — designed to drive account sign-ups, build brand awareness, and position First United Bank as the preferred choice for modern banking needs.
The Challenge
First United Bank was launching a new rewards checking account and needed to create awareness and excitement around the product. Our challenge was to communicate the value proposition effectively and drive account sign-ups.
"This advertising campaign aims to establish First United Bank's Spirit Rewards Checking Account as the preferred choice for modern banking needs — creating excitement around the launch and driving account sign-ups."
My Role
As the copywriter, I led the copy development for campaign touchpoints. I also collaborated with the creative lead to shoot, edit, and produce the mockups for this campaign. Early on I also conducted research to understand our demographic.
The Solution
We developed a multi-channel campaign targeting financially-conscious students and young professionals in Lubbock. The campaign included a 30-second and 15-second video spot, social media output, online ad placements, and a full strategic pitch deck presented to a client panel of staff from First United Bank.
Results
The campaign earned strong client panel feedback for its audience insight, cohesive creative direction, and clear strategic rationale. It's for these reasons that our group was selected as the winner by First United Bank.
Reflection
The main thing I learned from this project was how to communicate and effectively work with a team of people to achieve a clear vision.
A portfolio website designed for film enthuiasts, including reviews and case studies of various films. It also includes a photo gallery of some of my favorite cinematic moments.
The Challenge
The goal was to create a website that felt authentically cinematic — one that could hold photography, case studies, and personal copy without feeling generic. The design had to communicate a clear creative point of view before a single word was read.
My Role
The Solution
A multi-page portfolio with a reviews section, smooth scroll navigation, a masonry photo gallery, dual case studies, and a clean contact section. The design leans into a dark, cinematic aesthetic — high contrast, editorial typography, and generous white space in content sections.
Reflection
Building this site taught me that good web design is essentially copywriting in a different medium — every layout decision tells the visitor something about who you are before they read a word. Balancing the cinematic aesthetic with usability on mobile was the central creative challenge, and it sharpened my eye for what truly needs to be on the screen versus what can be cut.
Photography
United Supermarkets Arena (2023)
Contact
I'm always open to new oppurtunities, collaborations, questions, or just a chat about films.