Copywriter · Creative Strategist · Filmmaker
Senior at Texas Tech majoring in Advertising with a minor in Creative Media Industries. I help brands tell stories that connect with audiences.
About Me
Born and raised in West, Texas, I've always had a passion for storytelling and crafting narratives that resonate with audiences. Studying at Texas Tech, I found that my passion lies in advertising, more specifically working on the creative side of campaigns.
Featured
Campaign
Advertising · Campaign Director
Served as campaign director for an integrated advertising campaign promoting Nekter Juice Bar's new Lubbock location — from market research to final client pitch.
Photography
Photography
A collection of photography work spanning campus life, landscapes, and cinematic stills.
Web
Web Design
Designed and built a portfolio website for a film-focused creative brand, handling layout, copy, and visual identity.
An integrated advertising campaign for Nekter Juice Bar's grand opening in Lubbock, TX — designed to drive foot traffic, build brand awareness, and position Nekter as the go-to healthy option in a competitive local market.
The Challenge
Nekter Juice Bar was entering a competitive Lubbock market as a brand-new location. Our challenge was to create excitement around the grand opening and establish Nekter as the area's premier destination for fresh, health-forward food and drinks.
"This advertising campaign aims to establish Nékter Juice Bar as the go-to destination for fresh, healthy, and delicious juices, smoothies, and açaí bowls in Lubbock, TX — creating excitement around the grand opening and driving foot traffic to the location."
My Role
As Campaign Director, I led the creative and strategic development of the full campaign from initial brief to final client presentation.
The Solution
We developed a multi-channel campaign targeting health-conscious students and young professionals in Lubbock. The campaign included a 30-second video spot, social media creative, out-of-home placements, and a full strategic pitch deck presented to a simulated client panel.
Results
The campaign earned strong client panel feedback for its audience insight, cohesive creative direction, and clear strategic rationale.
Reflection
The main thing I learned from this project was how to communicate and effectively lead a team of people to achieve a clear vision.
A portfolio website designed for film enthuiasts, including reviews and case studies of various films. It also includes a photo gallery of some of my favorite cinematic moments.
The Challenge
The goal was to create a website that felt authentically cinematic — one that could hold photography, case studies, and personal copy without feeling generic. The design had to communicate a clear creative point of view before a single word was read.
My Role
The Solution
A multi-page portfolio with a reviews section, smooth scroll navigation, a masonry photo gallery, dual case studies, and a clean contact section. The design leans into a dark, cinematic aesthetic — high contrast, editorial typography, and generous white space in content sections.
Reflection
Building this site taught me that good web design is essentially copywriting in a different medium — every layout decision tells the visitor something about who you are before they read a word. Balancing the cinematic aesthetic with usability on mobile was the central creative challenge, and it sharpened my eye for what truly needs to be on the screen versus what can be cut.
Photography
United Supermarkets Arena (2023)
Contact
I'm always open to new oppurtunities, collaborations, questions, or just a chat about films.